{"id":3239,"date":"2021-10-08T20:21:23","date_gmt":"2021-10-08T20:21:23","guid":{"rendered":"https:\/\/fintechcadence.com\/?p=3239"},"modified":"2021-10-08T20:23:13","modified_gmt":"2021-10-08T20:23:13","slug":"startup-profiles-meet-matt-from-seedwell","status":"publish","type":"post","link":"https:\/\/fintechcadence.com\/fr\/blog-posts\/startup-profiles-meet-matt-from-seedwell\/","title":{"rendered":"Startup Profiles: Meet Matt from Seedwell"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3239\" class=\"elementor elementor-3239\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc710ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc710ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d42e4\" data-id=\"54d42e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5537577 elementor-widget elementor-widget-heading\" data-id=\"5537577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Tell us about your startup and what inspired you to start it. <\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e72331 elementor-widget elementor-widget-text-editor\" data-id=\"8e72331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seedwell is a financial wellness benefit that helps employees automate personal finance and financial workflows at the payroll level.<\/span><\/p><p><span style=\"font-weight: 400;\">Having personally spoken to over 250 strangers about their financial situation, after experiencing the mental and emotional strain that financial struggles can have on a family firsthand, only one thing was clear to me; financial struggles are not exclusive to any specific race, gender, age, career or income level. Although financial literacy is touted as the solution, it just feels like trying to feed broccoli to a child; Sometimes, they just don\u2019t want it, even if they know it\u2019s good for them.<\/span><\/p><p><span style=\"font-weight: 400;\">Everyone who works hard contributing to society should have the right to enjoy their lives, without worrying about incorrectly navigating the financial system. With technology being where it is today, they shouldn\u2019t have to work hard only to find themselves stressed out by personal finance decisions. At Seedwell, we believe financial literacy shouldn\u2019t be required to simply enjoy life, but rather used as a tool to allow people to achieve their goals.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">My vision is to build a world where we can \u201cenable financial wellness without financial literacy\u201d. Given the right team and plan, now is the time to do it; That is why I started Seedwell.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13d63f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13d63f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0aad6f2\" data-id=\"0aad6f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce8bb5 elementor-widget elementor-widget-heading\" data-id=\"8ce8bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>What drew you to entrepreneurship?<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd22ae elementor-widget elementor-widget-text-editor\" data-id=\"6cd22ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can never create change by following in someone else\u2019s footsteps. Becoming a tech entrepreneur and charting your own path is one of the best opportunities to create meaningful change in today\u2019s world.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-210ac01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"210ac01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5312524\" data-id=\"5312524\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f47e530 elementor-widget elementor-widget-heading\" data-id=\"f47e530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>What energizes you to pursue your startup even when things aren\u2019t going as planned?<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6138bf8 elementor-widget elementor-widget-text-editor\" data-id=\"6138bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"docs-internal-guid-1b7bb8cc-7fff-40ca-8818-9c4e26df6f46\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">My daughter, Emilia. Seeing how many friends I know that have to stay working at places they don\u2019t want to work and careers they don\u2019t want to be in because of the uncertainty and worry around their finances, I really wanted to do my part to change that. Helping build a future where Emi, and future generations after her, can have a chance to make life decisions without financial worries hanging over their heads keeps me motivated and working hard every day. Even if it&#8217;s a slow-moving dial, I would be happy to have given them more freedom to choose how to live their lives and have built a successful business while doing it.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7244371 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7244371\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d1996\" data-id=\"59d1996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72c60cb elementor-widget elementor-widget-heading\" data-id=\"72c60cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>What advice would you give to someone who is thinking about starting their own startup? Why?<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf5d72 elementor-widget elementor-widget-text-editor\" data-id=\"bbf5d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s never easy to know when to trust in others&#8217; opinions and when to believe in yourself, but no matter how much experience they have, no family member, friend, mentor, or expert knows exactly what will happen in the future. It\u2019s your job as a founder to take ownership and make those hard decisions that will ultimately define the trajectory of your startup. It\u2019s difficult and stressful, but that\u2019s why you have a chance to write the future.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75c506a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75c506a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-626fbd1\" data-id=\"626fbd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af11157 elementor-widget elementor-widget-heading\" data-id=\"af11157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>What book(s) or movie(s) do you highly recommend? Why?\n<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c799d61 elementor-widget elementor-widget-text-editor\" data-id=\"c799d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><b>(Book) <\/b><span style=\"font-weight: 400;\">Venture Deals by Brad Feld and Jason Mendelson <\/span><\/i><span style=\"font-weight: 400;\">&#8211; By far the best book for founders looking to learn more about the fundraising process.<\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p><p><i><b>(Series)<\/b><span style=\"font-weight: 400;\"> The Last Dance<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; See the making of the greatest dynasty in basketball history, and the behind the scenes mindset, sacrifice and process of the legends that made it happen.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><i style=\"font-size: 1rem;\"><b>(Podcast)<\/b> How I Built This with Guy Raz<\/i><span style=\"font-size: 1rem;\"> &#8211; Best way to truly understand how there\u2019s no one way to success and listen to fascinating stories of some of the world\u2019s most well-known companies told directly by the founders.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f97585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f97585\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2075bf\" data-id=\"d2075bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af15c0e elementor-widget elementor-widget-heading\" data-id=\"af15c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>What brings you joy?<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783f740 elementor-widget elementor-widget-text-editor\" data-id=\"783f740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bringing joy to those I love\u2026and relaxing on a beach in Hawaii while drinking a fruity drink.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8633f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8633f8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9e5751\" data-id=\"a9e5751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10ff927 elementor-widget elementor-widget-heading\" data-id=\"10ff927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>What is one thing you\u2019ve learned so far or taken away since joining IFH Lab?<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db3b1e elementor-widget elementor-widget-text-editor\" data-id=\"4db3b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Be generous with your time and respectful of others. As long as you\u2019re willing to help the community, you\u2019ll generally see the same in return. Being more transparent, specific and to the point allowed me to find willing experts and peers who were willing to give me their precious time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93adb19 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"93adb19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc62380 elementor-widget elementor-widget-text-editor\" data-id=\"dc62380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/>\u00a0<a href=\"http:\/\/clickmetertracking.com\/uv7m\">Register to our IFH Lab Demo Day here to listen to Matt&#8217;s pitch and to learn more about Seedwell.<\/a><\/b><\/p><p><b>Pour en savoir plus sur Seedwell:<\/b><br \/><a href=\"https:\/\/www.seedwell.io\/\">Website<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/seedwellfinancial\/\">LinkedIn<\/a><\/p><p><b>Connect with Matt directly\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/mmktsang\/\">here.<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5451d elementor-widget elementor-widget-image\" data-id=\"ed5451d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"187\" src=\"https:\/\/fintechcadence.com\/wp-content\/uploads\/2021\/10\/seedwell-1024x239.png\" class=\"attachment-large size-large wp-image-3242\" alt=\"\" srcset=\"https:\/\/fintechcadence.com\/wp-content\/uploads\/2021\/10\/seedwell-1024x239.png 1024w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2021\/10\/seedwell-300x70.png 300w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2021\/10\/seedwell-768x179.png 768w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2021\/10\/seedwell-18x4.png 18w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2021\/10\/seedwell.png 1190w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tell us about your startup and what inspired you to start it. Seedwell is a financial wellness benefit that helps employees automate personal finance and financial workflows at the payroll level. Having personally spoken to over 250 strangers about their financial situation, after experiencing the mental and emotional strain that financial struggles can have on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fc-blogs-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startup Profiles: Meet Matt from Seedwell - Fintech Cadence | Canada&#039;s Fintech Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fintechcadence.com\/fr\/blog-posts\/startup-profiles-meet-matt-from-seedwell\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Profiles: Meet Matt from Seedwell - Fintech Cadence | Canada&#039;s Fintech Hub\" \/>\n<meta property=\"og:description\" content=\"Tell us about your startup and what inspired you to start it. Seedwell is a financial wellness benefit that helps employees automate personal finance and financial workflows at the payroll level. 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