{"id":6076,"date":"2022-10-14T14:18:16","date_gmt":"2022-10-14T14:18:16","guid":{"rendered":"https:\/\/fintechcadence.com\/?p=6076"},"modified":"2022-10-14T14:34:15","modified_gmt":"2022-10-14T14:34:15","slug":"startup-profiles-meet-myles-from-chroma","status":"publish","type":"post","link":"https:\/\/fintechcadence.com\/fr\/blog-posts\/startup-profiles-meet-myles-from-chroma\/","title":{"rendered":"STARTUP PROFILES: MEET MYLES FROM CHROMA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6076\" class=\"elementor elementor-6076\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d79b759 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d79b759\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39b162c\" data-id=\"39b162c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fce256 elementor-widget elementor-widget-text-editor\" data-id=\"9fce256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interview between Molly Willats, Head of Program Development for Financial Health at Fintech Cadence and Myles, Founder and CEO at Chroma, a current fintech in our IFH Lab 2022 Cohort.<\/p><p><span style=\"font-weight: 400;\">Co-founders Myles Shedden, Riley Pickerl, and Yacine Bara launched Chroma to address what they saw as a glaring inequity in our financial system. The credit system favours home owners and leaves renters out in the cold. Renters receive no benefit for a demonstrated ability to pay a sum equivalent to most mortgages every month &#8211; even when they may in fact be paying their landlord\u2019s mortgage. Given the importance of strong credit in accessing any number of financial products critical to upward financial mobility, including a mortgage, this seemed like a significant gap.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Chroma hoped to solve this problem, and looked to build a suite of products geared towards helping renters achieve financial security and growth. <\/span><span style=\"font-weight: 400;\">We sat down with Myles to talk about Chroma\u2019s vision, why they made the difficult decision to shut down operations, and how he stays motivated as an entrepreneur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bff2f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5bff2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-181fccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"181fccf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a736c7c\" data-id=\"a736c7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8caf26 elementor-widget elementor-widget-heading\" data-id=\"e8caf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Hey Myles, tell us about Chroma.<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f8a3c elementor-widget elementor-widget-text-editor\" data-id=\"95f8a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Chroma was a consumer lender that made renting more affordable, convenient and rewarding by allowing renters to pay their rent on their paydays instead of on the 1st of the month. In doing this, we were also able to report their rental payments as loan repayments, helping them build credit at the same time. Chroma focused on building simple financial products to help accelerate social mobility for renters.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a51605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a51605\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-857fd07\" data-id=\"857fd07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128ed41 elementor-widget elementor-widget-heading\" data-id=\"128ed41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>You recently announced that Chroma would be winding down operations, can you talk about why you reached that decision?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d0dee elementor-widget elementor-widget-text-editor\" data-id=\"62d0dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Chroma made the difficult decision to wind down operations in September of 2022 and return capital to shareholders due to increasing loan losses and a worrying economic outlook for short term lenders.\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6a440 elementor-widget elementor-widget-heading\" data-id=\"bc6a440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>You went through something that every startup founder fears, and knowing when to call it is just as important as knowing when to keep pushing. Knowing this, how do you interpret your success and your failures?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b11ebd elementor-widget elementor-widget-text-editor\" data-id=\"7b11ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">I interpret success as getting the right outcomes <\/span><\/i><b><i>by<\/i><\/b><i><span style=\"font-weight: 400;\"> doing the right things. I interpret failure as getting the wrong outcomes <\/span><\/i><b><i>or<\/i><\/b><i><span style=\"font-weight: 400;\"> doing the wrong things.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2882eb5 elementor-widget elementor-widget-heading\" data-id=\"2882eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>And what helps keep you motivated through the major ups and downs? <\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3135b4e elementor-widget elementor-widget-text-editor\" data-id=\"3135b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">When something is important enough you do it even though the odds aren\u2019t in your favor. <\/span><\/i><i><span style=\"font-weight: 400;\">Building a startup is <\/span><\/i><span style=\"text-decoration: underline;\"><i><span style=\"font-weight: 400;\">really<\/span><\/i><\/span><i><span style=\"font-weight: 400;\"> hard, but there\u2019s no better feeling than when you get to work with incredible people that push you to be better and challenge your thinking in a respectful manner, all with the intention of building a better experience for customers.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c98d7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"c3c98d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<b>\"Surround yourself with people who are smarter than you and aren\u2019t afraid to tell you your ideas are bad.\"<\/b>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Myles Shedden<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce53b2 elementor-widget elementor-widget-heading\" data-id=\"2ce53b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Really hard is right! Speaking of working with incredible people (<img decoding=\"async\" role=\"img\" class=\"emoji\" alt=\"\ud83d\ude09\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f609.svg\">), what is one thing you\u2019ve learned so far or taken away since joining IFH Lab?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34900ca elementor-widget elementor-widget-text-editor\" data-id=\"34900ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">The most memorable thing I\u2019ve learned since joining IFH was how to craft a pitch\/story with narrative arcs that build on each other. I really enjoyed that in-person session. Secondly, I really enjoyed the session on how to differentiate your company relative to incumbents (we used the example of Cirque to Soleil vs. traditional circuses). And I think as a startup it\u2019s critical to know exactly how you differentiate and for what type of customer.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a499c elementor-widget elementor-widget-heading\" data-id=\"e1a499c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Knowing that being an entrepreneur can be really hard, what drew you to it and what advice would you give to someone who is thinking about starting their own startup?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91de04 elementor-widget elementor-widget-text-editor\" data-id=\"b91de04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">I like building things that solve big problems for people.<\/span><\/i> <i><span style=\"font-weight: 400;\">The world needs more entrepreneurs, do it. A startup founder only needs two things to be successful: the ability to get unilaterally obsessed with a single problem, and the ability to get repeatedly kicked in the teeth and keep moving forward<\/span><\/i><i><span style=\"font-weight: 400;\"> (said best by Antonio Garcia Martinez in Chaos Monkeys).<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Surround yourself with people who are smarter than you and aren\u2019t afraid to tell you your ideas are bad. Have short &amp; cheap validation cycles. Try to validate as much as possible before you write a single line of code. To emphasize this last point, the work you do before ever writing a line of code is some of the most important.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e792b7a elementor-widget elementor-widget-heading\" data-id=\"e792b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Just because Chroma ultimately wasn\u2019t able to find product-market fit, the problem you identified, and the inequity faced by renters in our financial system is still pressing. What change would you like to see in your industry?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2204f3 elementor-widget elementor-widget-text-editor\" data-id=\"f2204f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">It\u2019d like to see more competition in the Canadian banking space.\u00a0<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">I\u2019d like to see better and more innovative credit products for people with no-credit files or thin-credit files.<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">I\u2019d like to see better accountability between landlords and renters.<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">I\u2019d like to see credit where credit is due (consistent rent payments that amount to $70b a year in Canada alone).<\/span><\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506c538 elementor-widget elementor-widget-heading\" data-id=\"506c538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>What is the best career advice you\u2019ve received?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01327e5 elementor-widget elementor-widget-text-editor\" data-id=\"01327e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Never underestimate the value and importance of being at the head office.<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">People are loyal to other people, not companies.<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">It\u2019s extremely rare for a company to become successful after they finally launch that one last feature. If your first feature (your wedge) doesn\u2019t capture customers, you probably need to start again.\u00a0<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">If your rate of learning in your job slows, leave as soon as you can and go somewhere where you\u2019ll learn faster.\u00a0<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Very much like a pile of snow, a company\u2019s culture melts around the edges first.\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">A players hire A players, B players hire C players. <\/span><\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b16e16 elementor-widget elementor-widget-heading\" data-id=\"3b16e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Well, that\u2019s a lot of great advice - you could write a book! Speaking of, can you leave us with some book recommendations?<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e938078 elementor-widget elementor-widget-text-editor\" data-id=\"e938078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\"><strong>Startup-wise<\/strong>: Crossing the Chasm by Geoffrey Moore, The Prosperity Paradox by Clayton Christensen, Think Again by Adam Grant, The Secrets of Sand Hill Road by Scott Kupor, Working Backwards by Colin Bryar &amp; Bill Carr.<br \/><\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\"><strong>Personal-wise<\/strong>: The Rise of Theodore Roosevelt by Edmund Morris, Zen and the Art of Motorcycle Maintenance by Robert Pirsig, The Undoing Project by Michael Lewis, The Lives of Artists by Vasari.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e13268 elementor-widget elementor-widget-heading\" data-id=\"1e13268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Thanks Myles, and here\u2019s to your next endeavour <img decoding=\"async\" role=\"img\" class=\"emoji\" alt=\"\ud83d\ude80\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\"><\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d6548 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02d6548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f8caa elementor-widget elementor-widget-text-editor\" data-id=\"75f8caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Myles will be further sharing his experience at our upcoming IFH Lab Demo Day on November 10th as part of the End of Year Review in collaboration with the HoltXChange. <a href=\"http:\/\/www.eventbrite.com\/e\/394570219147\/?discount=HoltPartnerFintechCadence\">Register here to register with 50% off!<\/a><\/b><\/p><p><b>Connect with Myles directly <a href=\"https:\/\/www.linkedin.com\/in\/myles-shedden\/\">ici<\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Interview between Molly Willats, Head of Program Development for Financial Health at Fintech Cadence and Myles, Founder and CEO at Chroma, a current fintech in our IFH Lab 2022 Cohort. Co-founders Myles Shedden, Riley Pickerl, and Yacine Bara launched Chroma to address what they saw as a glaring inequity in our financial system. The credit [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[24,1],"tags":[],"class_list":["post-6076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","category-fc-blogs-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STARTUP PROFILES: MEET MYLES FROM CHROMA - Fintech Cadence | Canada&#039;s Fintech Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fintechcadence.com\/fr\/blog-posts\/startup-profiles-meet-myles-from-chroma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STARTUP PROFILES: MEET MYLES FROM CHROMA - Fintech Cadence | Canada&#039;s Fintech Hub\" \/>\n<meta property=\"og:description\" content=\"Interview between Molly Willats, Head of Program Development for Financial Health at Fintech Cadence and Myles, Founder and CEO at Chroma, a current fintech in our IFH Lab 2022 Cohort. 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