{"id":7261,"date":"2023-05-23T15:14:09","date_gmt":"2023-05-23T15:14:09","guid":{"rendered":"https:\/\/fintechcadence.com\/?p=7261"},"modified":"2023-06-08T14:02:43","modified_gmt":"2023-06-08T14:02:43","slug":"elementor-7261","status":"publish","type":"post","link":"https:\/\/fintechcadence.com\/fr\/blog-posts\/elementor-7261\/","title":{"rendered":"In Conversation With: Fintech Connect"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7261\" class=\"elementor elementor-7261\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5359e7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5359e7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1b0e3f\" data-id=\"d1b0e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2ac43 elementor-widget elementor-widget-text-editor\" data-id=\"1c2ac43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">How to build a successful marketing strategy on a limited budget<\/span><\/h2><p><span style=\"font-weight: 300;\">We recently sat down with Alana Levine, a founding member of Fintel Connect, the leading growth marketing solution built for the financial industry.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">We had the chance to dive into the million-dollar question with her:\u00a0<\/span><b style=\"font-size: 1rem;\">How can fintechs with a limited budget build successful marketing strategies?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08e3159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08e3159\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3b7468\" data-id=\"d3b7468\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c25b21 elementor-widget elementor-widget-text-editor\" data-id=\"3c25b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">What Marketing Roadblocks are Startups Facing?<\/span><\/h2><p><span style=\"font-weight: 300;\">One of the biggest roadblocks that startups are facing when it comes to developing marketing strategies is pretty simple: they\u2019re <\/span><i><span style=\"font-weight: 300;\">not<\/span><\/i><span style=\"font-weight: 300;\"> marketers. \u201cI think people often associate marketing with brand, but really, in the very early stages of your business, it\u2019s an extension of your sales,\u201d Alana explains.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">When you\u2019re working with a brand-new concept that people may not be familiar with, marketing is a non-negotiable element to start building trust with your audience\u2013 and even figuring out who the audience is to begin with.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-834260f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"834260f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b03ba8f\" data-id=\"b03ba8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0308ac0 elementor-widget elementor-widget-text-editor\" data-id=\"0308ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><b>Building Your Marketing Strategy<\/b><\/h1><h2><span style=\"font-weight: 300;\">Figuring Out Where to Start<\/span><\/h2><p><span style=\"font-weight: 300;\">The beginning of your marketing strategy is a crucial time. Your marketing strategy needs to deliver real bottom line impact on a lean budget and lean resources: proving out your audience, the messaging that works, identifying your positioning in the market, and educating people on a new technology. That\u2019s a tall order!<\/span><\/p><p><span style=\"font-weight: 300;\">Alana cautions against unfocused spending. She recommends that startups ask themselves two questions:<\/span><\/p><ul><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">What skill sets do you have available at the moment?<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">What is in your direct control that can be influenced now?<\/span><\/li><\/ul><p><span style=\"font-weight: 300;\">Start by focusing on 3-5 things that are fully within your control. Leverage waitlists to help with early customer education and to create a feeling of exclusivity. Early customers become sources of valuable testimonials and referrals. Look to your networks and relationships for connections to journalists or publications to start building a story around your brand. \u201cLeverage what you\u2019ve got, basically.\u201d<\/span><\/p><p><span style=\"font-weight: 300;\">But most importantly, don\u2019t do anything without a clear goal (use SMART goals*). Understanding what success and failure look like before you reach either of them is crucial.<\/span><\/p><p><i><span style=\"font-weight: 300;\">*SMART Goals are Specific, Measurable, Attainable, Relevant, and Time-Bound.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1933d5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1933d5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de429a\" data-id=\"3de429a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665cc00 elementor-widget elementor-widget-text-editor\" data-id=\"665cc00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">Understanding Your Budget<\/span><\/h2><p><span style=\"font-weight: 300;\">Another crucial step in building your marketing strategy is to understand what your budget is. But Alana cautions that an effective marketing budget goes beyond the cost of running ads. . Startups should be looking at as much data as you can to get a deeper understanding of important budgeting metrics like potential projected lifetime value and cost of acquisition to understand if the channel cost can be justified.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">How do you do this in the early days when you don\u2019t have a lot of data to work with? \u201cLook at industry benchmarks. Ask your investors. Ask your other fellow founders. There\u2019s a ton of resources to find out what your benchmarks are for expected potential projected lifetime revenue. I mean, you guys exist for a reason!\u201d says Alana. Sector specific incubators like the IFH Lab are great resources to help you get a lay of the land.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dabab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dabab0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07559e9\" data-id=\"07559e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9c734b elementor-widget elementor-widget-text-editor\" data-id=\"f9c734b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">Identifying Your Audience<\/span><\/h2><p><span style=\"font-weight: 300;\">Your marketing is all about your audience, so it\u2019s important to understand them and find out where they spend their time. By really honing in on your core audience, you can discover what they really care about, and build your messaging on this foundation.<\/span><\/p><p><span style=\"font-weight: 300;\">Alana reminds us, \u201cYou\u2019ve got to start somewhere.\u201d You\u2019ve got to get the ball rolling by testing hypotheses, messaging, and storytelling to see where they resonate most. As you begin these tests and start to collect data, it\u2019s important to be open minded and see what the data says, rather than maintaining a tunnel vision towards your own initial assumptions.<\/span><\/p><p><span style=\"font-weight: 300;\">She recommends getting a sense of your early adopters, having conversations, and even initiating focus groups once you reach 500-1000 users. Even this general data and anecdotal information will help you keep moving in the right direction and testing new ideas based on the initial response.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b3b664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b3b664\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b35a799\" data-id=\"b35a799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d267f9f elementor-widget elementor-widget-text-editor\" data-id=\"d267f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">Developing Partnerships<\/span><\/h2><p><span style=\"font-weight: 300;\">Affiliate partnerships and influencers can not only be great for building credibility, but will have a strong grasp on what kinds of content appeals to which segments of their audience. They\u2019ll be able to help you tailor your message based on feedback directly from the market.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">When it comes to building partnerships with influencers, Alana recommends starting quickly, to get results down the line.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfd4e8 e-transform elementor-widget elementor-widget-testimonial\" data-id=\"edfd4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cI often suggest looking at this channel as similar to organic search, it\u2019s not going to deliver you anything in the very beginning, but it\u2019s something that you have to start right away, so that it can take time to build.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/fintechcadence.com\/wp-content\/uploads\/2023\/05\/alana.jpeg\" class=\"attachment-full size-full wp-image-7274\" alt=\"\" srcset=\"https:\/\/fintechcadence.com\/wp-content\/uploads\/2023\/05\/alana.jpeg 400w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2023\/05\/alana-300x300.jpeg 300w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2023\/05\/alana-150x150.jpeg 150w, https:\/\/fintechcadence.com\/wp-content\/uploads\/2023\/05\/alana-12x12.jpeg 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Alana Levine<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">CRO, Fintel Connect<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8087d84 elementor-widget elementor-widget-text-editor\" data-id=\"8087d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Affiliates can build great credibility, but it\u2019s also important to remember that an end customer needs to see your brand at least 10 times before converting. Building other touchpoints on other channels, in addition to affiliate or partnerships, is necessary for a successful strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c312af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c312af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7343f99\" data-id=\"7343f99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1942b2 elementor-widget elementor-widget-text-editor\" data-id=\"e1942b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">What Channels to Use and When?<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">Thinking about the individual customer journey highlights that effective marketing needs to take place across multiple channels. Different marketing channels are effective at different points along that customer journey \u201cfunnel.\u201d You can think of the stages as:<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness: <\/b><span style=\"font-weight: 300;\">Do they know you exist?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Recognition of need: <\/b><span style=\"font-weight: 300;\">Does it solve a real need that they have?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Urgency: <\/b><span style=\"font-weight: 300;\">Something encourages them to take action<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Consideration\/benchmarking: <\/b><span style=\"font-weight: 300;\">They\u2019re comparing options<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Conversion:<\/b><span style=\"font-weight: 300;\"> They accept the terms of sale: the need, urgency and comparative work overcome any barriers to actually sign up for your product.<\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p><span style=\"font-weight: 300;\">Different channels are effective at different stages of this funnel. For example, display and social channels may be effective in the upper stages of the funnel. Email campaigns, organic and paid search can be highly effective for the education stages of recognition of need and urgency. While Affiliate marketing shines at the consideration\/benchmarking stage. Finally, the last leg of the funnel, conversion, really comes down to how easy it is to actually sign up for your product and the user experience of onboarding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e89a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4e89a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee90ab\" data-id=\"9ee90ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7b2a53 elementor-widget elementor-widget-text-editor\" data-id=\"d7b2a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">Timing &amp; Consistency<\/span><\/h2><p><span style=\"font-weight: 300;\">When you\u2019re starting out, consistency is more important than frequency when it comes to content marketing. Developing a cadence right off the bat, no matter how much content you\u2019re going to create, is critical to building awareness and gaining traction. an important piece that will help get your timing right. Alana recommends being very realistic with your goals to start (likeone or two length posts a month), and then ramping up from there. And if you have trouble sustaining the cadence you want, remember that you can always work with the help of freelancers and or guest creators. And with generative AI in the mix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f3a1d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f3a1d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-764c78f\" data-id=\"764c78f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12b8490 elementor-widget elementor-widget-text-editor\" data-id=\"12b8490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">What Metrics Should Startups Be Tracking?<\/span><\/h2><p><span style=\"font-weight: 300;\">For B2C businesses, some of the top metrics to consider on a regular basis are:<\/span><\/p><ul><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Clicks to application\u00a0<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Approval rate<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Cost of acquisition<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 300;\">For B2B businesses, priorities can differ slightly, and it\u2019s important to consider and track the quality of leads and opportunities that come in from different sources of marketing and sales.<\/span><\/p><p><span style=\"font-weight: 300;\">To conclude our conversation, Alana gave us an enthusiastic reminder that the most important thing is to drop your fear of failure!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0198e1 elementor-widget elementor-widget-testimonial\" data-id=\"d0198e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cIf you just set up the reality that you\u2019re probably going to fail at some things, that\u2019s okay because it\u2019s the only way you\u2019re going to learn. But have controls in place so that you\u2019re safely experimenting.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6563e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6563e4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db60635\" data-id=\"db60635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df1c0d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df1c0d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ad5c65\" data-id=\"4ad5c65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd544b4 elementor-widget elementor-widget-text-editor\" data-id=\"fd544b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">About The IFH Lab<\/span><\/h2><p><span style=\"font-weight: 300;\">The IFH Lab is a four-month, equity-free program for startups designing real solutions to the most pressing financial health challenges Canadians face today. Applications are now open until June 12th, and we\u2019re inviting Canadian fintech founders to learn more in our upcoming info-session on May 29th.<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZwsduCurjMoH9ViKwvOdXCcURC6mDbjOMX8#\/registration\"><span style=\"font-weight: 300;\">Learn more and register for the info-session here.<\/span><\/a><\/p><p><a href=\"https:\/\/fintechcadence.com\/fr\/ifhlab\/\"><span style=\"font-weight: 300;\">Learn more about IFH Lab and eligibility criteria here.<\/span><\/a><\/p><p><a href=\"https:\/\/www.fintelconnect.com\/\"><span style=\"font-weight: 300;\">Learn more about Fintel Connect here.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How to build a successful marketing strategy on a limited budget We recently sat down with Alana Levine, a founding member of Fintel Connect, the leading growth marketing solution built for the financial industry.&nbsp;&nbsp; We had the chance to dive into the million-dollar question with her:&nbsp;How can fintechs with a limited budget build successful marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fc-blogs-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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