{"id":7595,"date":"2023-07-21T15:31:11","date_gmt":"2023-07-21T15:31:11","guid":{"rendered":"https:\/\/fintechcadence.com\/?p=7595"},"modified":"2023-07-21T15:37:30","modified_gmt":"2023-07-21T15:37:30","slug":"founder-stories-fundevolve","status":"publish","type":"post","link":"https:\/\/fintechcadence.com\/fr\/blog-posts\/founder-stories-fundevolve\/","title":{"rendered":"Startup Stories – FundEvolve"},"content":{"rendered":"

\u00a0<\/p>\n

FUNDEVOLVE IS BRINGING FINANCIAL LITERACY TO CANADIAN WOMEN\u00a0<\/strong><\/h1>\n

When Zainab Williams was volunteering her financial planning services to women hit hard by the pandemic, a concerning truth made itself apparent. She realized quickly that young women, especially in underserved demographics, weren\u2019t getting the resources or guidance they needed to succeed financially.<\/strong><\/p>\n

The concept<\/span><\/h3>\n

In an effort to combat the problem, Zainab began building the concept that is now FundEvolve: a 2-sided financial platform made especially for women.<\/span><\/p>\n

Her vision: a platform that nurtures and empowers women with the knowledge, tools and professional support to take control of their financial lives. Users will get access to a pool of vetted financial professionals available to advise them, a dashboard that informs and teaches them, while offering real insights and action items. <\/span><\/p>\n

Every piece of the puzzle<\/span><\/h3>\n

Right now, the main focus at FundEvolve is building out the first version of their web app. Every feature has been carefully thought out by Zainab and her team. Why a web-based platform instead of a mobile application? It’s all about intentionality – getting users in front of the computer, setting time aside for their financial goals. Or as Zainab likes to call it, having a “money date”.<\/span>
<\/span>
<\/span>One of FundEvolve\u2019s key goals is to help users build an emotional connection to their finances, through understanding, visibility, and confidence. Every aspect of the app speaks to that overarching goal. From a section that highlights a user’s successes, to language informed by principles of behavioural economics to facilitate effective financial literacy and behaviour change.<\/span><\/p>\n

Why FundEvolve stands apart<\/span><\/h3>\n

FundEvolve is joining a landscape ripe with budgeting apps, financial advisors, and saving tools\u2013 but they\u2019re committed to serving their demographic specifically and exceptionally. They\u2019re asking questions and exploring pain points unique to women, and hoping to redefine the relationship they have with their finances.\u00a0<\/span><\/p>\n

The platform offers a birds-eye view of your finances, allowing you to view everything all at once and truly understand where you stand. Other elements speak to their goal of building financial confidence\u2013 through education, literacy, and language that reframes spending and saving in more neutral tones.<\/span><\/p>\n

Reaching Canada and the world<\/span><\/h3>\n

FundEvolve is working hard to build their product and get it out to Canadian women, but they don\u2019t intend to stop there.<\/span><\/p>\n

\n

\u201cI definitely want to be known as the women\u2019s financial ecosystem in Canada, but my vision is to also expand the platform out into countries where women want to take control of their financial journeys.\u201d <\/em><\/strong><\/p>\n

Zainab Williams, FundEvolve Founder<\/span><\/i><\/strong><\/em><\/p>\n<\/blockquote>\n

\u00a0<\/p>\n

FundEvolve\u2019s mission is built around trust and positive social impact, and their next goal is to start hearing feedback from their demographic. The team is focused on listening to the real needs of their users, which is why they\u2019re eager to get the first version of the web app out there.<\/span><\/p>\n

We can\u2019t wait to follow the FundEvolve journey and offer support through the Fintech Hub! Their <\/span>website<\/span><\/a> is now live, and we encourage you to check it out, learn more about FundEvolve, and sign up for their waiting list if you\u2019re eager to learn more about the upcoming product.<\/span><\/p>\n